1.School of Business,Sichuan University;2.Officers College of PAP;3.Shanghai First Financial Data Technology Co,Ltd
Trade-in is a popular marketing method in the current age, making enterprises face new challenges in market competition. This study sets up a two-period duopoly model with differentiated manufacturers considering trade-in offers. The manufacturers determine their trade-in prices and maximize their profits. The equilibrium and corresponding results are then analyzed. The results show that: (1) When the products are significantly differentiated and the depreciation coefficient is moderate, the model has a unique equilibrium and market segmentation. (2) The high-quality manufacturer benefits from his own product quality standards, and his competitiveness of not participating in the trade-in market is stronger when the depreciation coefficient is large. (3) Consumers will pay more attention to the manufacturers’ product quality market positioning, because it’s important for consumers to decide whether to participate in trade-in during the second period. Therefore, enterprises should consider external factors in advance before trade-in strategies.
引用本文格式： 李辉中,尹译稀,庞琪,吴鹏. 寡头企业两周期以旧换新均衡模型及定价策略[J]. 四川大学学报: 自然科学版, 2022, 59: 037002.复制